How to optimise the ergonomics and design of a website ?
Even before developing a website, it is important to think about and conceptualise the visual appearance and user experience. In this way, it will be possible to attract and, above all, to keep Internet users for as long as possible.
The graphic design of the interface (UI), the design of the user path (UX) and the content… are therefore essential elements for the successful design of a website. Design attracts, but it is the usability of a site that keeps it there.
Indeed, one of the main reasons why a user may leave a website quickly is the lack of clarity during navigation. Too many colours, texts that are too small, not knowing where to click to find the information that interests you… A lot of notions that may seem trivial but that quickly make the user experience of your Internet users less good.
So, how do you optimise the ergonomics and design of a website ? Here are 16 tips to optimise the UX of your pages !
1. Rules for optimal ergonomics and design
The ergonomics and design of a website are the main elements that will determine the quality of your customer’s user experience. Thus, the UX-UI designer aims to make the website interface clear, intuitive and easy to use. This is how:
Your site should be clear and simple to understand, with a clean visual and page layout to make it easy for the user to read and understand.
The elements and sections presented to the Internet user must respect a certain hierarchy according to their importance and the user path. Based on the principle of a funnel, the information presented should go from the most general to the most targeted.
It is important to make the site as accessible as possible to everyone. This includes the translation of videos and written content, the compatibility of the site with all browsers and the description of the images on the site.
To avoid confusing the user and making them feel “lost”, it is advisable to respect existing conventions. The menu should be placed at the top or on the left, the logo should be clickable and lead to the home page, etc.
To help the user find the information they need more quickly, it is necessary to provide a search bar.
Buttons are one of the most important elements that allow the user to stay longer on a site and get what they want. They must be clickable, visible and intuitive. They should not be abused, otherwise the user may get lost on the site.
In 2021, 66% of websites will be visited from a mobile phone. It is therefore essential to adapt the interface of your site for all types of screens and sizes.
If you want a user to contact you or request a quote via a form, make sure that the form is clear and fairly short. Otherwise, you run the risk of losing the user and they will not complete their request.
The average attention span of an Internet user is 8 seconds and beyond 5 seconds a page is considered “too slow”. It is therefore important to optimise the loading speed of your site, by reducing the weight of images, by choosing a quality host…
Pay particular attention to the arrangement of your texts and images. Too much text will exasperate your visitors, too many images may distract them and not provide the information they are looking for. Use a simple and fairly large typeface and font (font size between 12 and 16), with a strong contrast between its colour and the background colour.
Reassuring the Internet user helps to build loyalty and convince them if they need to make a purchase, for example. To do this, it is sufficient to write the legal notice and the confidentiality policy, to give information about the owner of the site and the customer reviews. You can also propose the General Conditions of Use and/or Sale, give the user the possibility of accepting or refusing cookies, secure the site (https) and payments…
2. What to avoid
The user may feel assaulted if a popup appears within the first few seconds of browsing, if it takes up all the space, or if the button to close it is not easily found.
As with pop-ups, if the site is full of advertisements, the user may feel overwhelmed. They may therefore miss out on essential information if their attention is constantly drawn to it.
The user tends to read the text at an angle until they find the information they are looking for. So avoid using fonts that are too small or illegible!
An interface with too many colours, too many elements and too much information may give a cluttered feeling. The user will feel oppressed. Indeed, he will not know where to go, where and what to look at, which will lead him to leave the interface.
Errors in redirection links, non-existent pages, buttons or links that don’t work… All these elements are likely to annoy your visitors and make them leave!
3. Conclusion
You now have all the tools you need to make a success of your website’s ergonomics and design! Do not hesitate to request a quote on our website. The TeloGrafik team will take care of the wireframe and design of your site with quality and professionalism.
– Article written by Azzurra Lhoest –
