How to make a poster attractive?

First of all, it is essential to define the message you want to convey through your poster, your marketing objectives. A poster must be concise, have a clear, precise and effective message.

To do this, it is essential to study the tastes of the audience to which your visual is addressed. It can also be beneficial to carry out market research, i.e. to study market trends, what is fashionable and what works with your competitors (competitive research). All this will allow you to define your targets, so that you can then adapt your work to them according to their age, sex, customs, etc.

2. Adapting your poster

Adapt your poster to the event you are promoting and in which format it will be displayed. Indeed, it is important that your poster is in line with the event you wish to promote to avoid confusing your target.                                    

Furthermore, make sure that your poster can be displayed on any medium (print, web), define an ideal format according to your needs that can be displayed in any landscape.

Before starting the design of a poster, it is also very important to define the style you want to adopt (humour, satire, seriousness…) to both stand out from the competition (originality) while being in line with your company’s identity.

3. Sort it out

On a poster, it is essential to prioritise the key elements, the most important information, the ones that must remain engraved (logo, name of the event, catchy slogan, images, etc.). 

Make a selection, don’t overload your poster with too much useless information, be clear to avoid losing your target under too much information. Make a balanced poster, air it out as much as possible so that you don’t have to superimpose the different graphic elements that make it up and avoid obstructing the reader’s readability.

4. Make an impression

The visual of your poster is essential to attract your targets, it must make an impression and convey your message as quickly as possible. It must be of a very good graphic quality, clear and readable to attract your target. Avoid dark images that will not allow your readers to understand the message you want to convey. You can also think of a slogan or a catchy phrase that should again stay in the minds of everyone who sees it.                                             

Reading in a Z-shape, for example, makes it easier to remember. This is because this reading direction allows the human eye to analyse a poster as quickly as possible and therefore to remember it more easily.

Use a colour palette that attracts and retains attention, in line with your values and your graphic charter. Your choice must be consistent with the message you want to convey.

For typography, use large, modern fonts that catch the eye. It is essential to use legible fonts. The message you want to convey should be easily understandable. Highlight key information that will help the reader remember it.

5. Conclusion

In conclusion, to make a poster as functional as possible while keeping it attractive, it is essential to know the rules of use of computer graphics to be able to deliver the most useful information as quickly as possible.